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Competitive Advantage
by: Michael E. Porter

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Availability: Usually dispatched within 24 hours Binding: Paperback
Dewey Decimal Number: 650
EAN: 9780743260879
ISBN: 0743260872
Label: Free Press
Manufacturer: Free Press
Number Of Pages: 576
Publication Date: January 19, 2004
Publisher: Free Press
Studio: Free Press
Sales Rank: 12059

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Customer Reviews

Average Rating: out of 5 stars

Rating:

- Pivotal contribution to management literature
This classic work on competition is indicative of the importance of Michael Porter's pivotal contributions to management literature. The book seems as fresh and relevant today as when it was first published more than a quarter-century ago. Porter, a professor at the Harvard Business School, is the author of 16 books, and a leading authority on competitive strategy and economic development. His ideas have guided economic policy worldwide, which may account for his nine honorary degrees and numerous awards. This book demonstrates the reasons for his influence. He provides a clear, deftly written, very accessible guide to developing and implementing competitive strategy. He covers the fundamentals of value chains, costs, differentiation, technology, ... Read More:

Rating:

- Strategy book of the 1980s - still a key reference guide
Michael Porter is the founding father for strategies in a competitive context. This pioneering book represents some of his best thoughts on business and corporate strategy.

Chapter 1 is a summary of his first landmark book - "Competitive Strategy". So if you just want to buy one of his bestsellers, then buy "Competitive Advantage".

The book's most important contribution is the concept of the VALUE CHAIN. Today, you won't find an MBA who doesn't know this idea. This book gives you all the details on the value chain. And it even tells you exactly how the value chain is translated into his two generic strategies: Cost Leadership and Differentiation. Most strategy books devote a separate chapter to this idea. If you want to get ... Read More:

Rating:

- Competitive Advantage - You will gain one.
I am using this book to help me study for my MBA - it has proved invaluable. Its OK reading snapshots from text books but this book lets you understand Porters theories in full.
Not only for the student, this is a book which every self respecting manager should read, and if you are in marketing and haven't read it. Shame on you!

Rating:

- Framework for activities within a business
Michael Porter is a Harvard Business School professor and a leading authority on competition and strategy. This book builds on his initial 1980-book 'Competitive Strategy', which focuses on the industries surrounding businesses (summary of 'Competitive Strategy' is Chapter 1!). In this book, 'Competitive Advantage', Porter focuses on the business itself. The book is based on the activity-based theory of the firm. Activities are what generate cost and create value for buyers/customers, and are the basic units for competitive advantage.

'Competitive Advantage' consists of four parts - Principles of Competitive Advantage, Competitive Scope within an Industry, Corporate Strategy and Competitive Advantage, and Implications for Offensive and Defensive ... Read More:

Rating:

- A classic amoungst classics
Many "young pretenders" to Porter's thone criticise him for being dated and not particulalry appropriate to today's environment. All I would say to them is, go away and actually read his work, I have found most simply re-package Porter's work and use different words to say the same thing.

Books : Competitive Advantage