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Call to Action: Secret Formulas to Improve Online Results
by: Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis

Off The Bookshelf's Price: £9.99

Prices subject to change.

Used Price: £3.28
Third Party New Price: £3.42

Availability: Usually dispatched within 1 to 3 weeks Binding: Paperback
Dewey Decimal Number: 658.872
EAN: 9780785219651
ISBN: 078521965X
Label: Nelson Books an imprint of Thomas Nelson Publishers
Manufacturer: Nelson Books an imprint of Thomas Nelson Publishers
Number Of Items: 1
Number Of Pages: 288
Publication Date: October 31, 2006
Publisher: Nelson Books an imprint of Thomas Nelson Publishers
Studio: Nelson Books an imprint of Thomas Nelson Publishers
Sales Rank: 69415

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Customer Reviews

Average Rating: out of 5 stars

Rating:

- Lots of why but little how
The purpose of this book is to increase your conversion rate, in other words sales on your site using a multitude of different methods. It tries to cover all bases everything from usability issues, writing effective persuasive copy, web analytics, understanding your customers etc. It bashes on about the what's and the why's but often avoids the how's (especially on web analytics) which lets the book down.

If you're new to all this and want an overview then this might be the book you're looking for, the reason I say might is that the book is so repetitive that it could easily have been a third of the size and would still have covered everything it did, this is rather annoying as they could have spent more time digging deeper into ... Read More:

Rating:

- Call to wasting money
I gotta tell you, this book was absolute cr*p !

Talk about promising you the world and delivering nothing.

Blah, blah, blah, it goes on for ever, but somehow never manages to give you any practical advice that can benefit you in any way whatsoever.

I don't usually bother writing these reviews, but in this case I have made an exception. Don't be fooled by the positive review that is very long and almost certainly written by the author.

I'm having a bonfire this evening, and this book should start it off nicely.

Rating:

- Making websites work. E-Commerce book of the year 2005?
Why do website conversion rates remain at a gloomy 2-5 per cent?

"Call for Action" focuses on how we can improve the conversion rates. Not from a technical or academic or conceptual standpoint. Instead it takes a rare PRACTICAL and down-to-earth approach on how to improve conversion rates to improve sales and thus profits.

What is CONVERSION? Virtually all websites have a persuasive purpose; to get someone to subscribe, to register, to inquire or to buy something. And if all we get is 2-5 per cent conversion, we ought to review our website. Do we offer a product or service that could meet the needs of more than 2-5 per cent of the market? Can visitors find that, solution on the website? Do they understand our offer's value? ... Read More:

Books : Call to Action: Secret Formulas to Improve Online Results