Electronics : Sony DSLR-A200K Digital SLR Camera + Zoom Lens Kit (18-70mm F3.5-5.6)

10.2-megapixel Super HAD CCD

Superb image quality gives you great DSLR shots right from the start, with a large APS-size CCD imager developed by Sony to expand dynamic range, minimize noise more effectively and provide greater detail for making big prints or cropping in tight on your subject.

Expanded ISO sensitivity

Broad sensitivity range from ISO 100 to ISO 3200 enables the Sony DSLR-A200 to capture beautiful colour images even in very dim light -- with High ISO Noise Reduction technology that reduces picture noise artefacts at high-sensitivity ISO 1600 and ISO 3200 settings by eliminating noise from RAW data after analog-todigital conversion.

Super SteadyShot in-camera image stabilization

A high-performance sensor detects vibrations and the image stabilization system automatically compensates. Because image stabilization is built into the Sony DSLR-A200, every lens benefits -- and with an advantage of from 2.5 to 3.5 stops, you can shoot effectively at higher shutter speeds even in very low light with minimum blur from shaky hands or fast-moving subjects

BIONZ Image Processor

The "brain" of the Sony DSLR-A200 is the advanced Sony BIONZ Image Processor, using hardware-based Large Scale Integrated (LSI) circuitry to enhance images with rich tonal reproduction, improved white balance and exposure control, and expanded D-Range Optimizer capabilities. With 2-channel data transfer from CCD to processor, your camera can also respond faster.

Dynamic Range Optimizer

To improve results with backlit subjects and recover details hidden in shadows or lost in glare, the Sony DSLR-A200 provides Dynamic Range Optimizer at two levels: Normal DRO, to improve detail using standard gamma curves for fast shot-to-shot response time, or Advanced DRO, to adjust dynamic range area-byarea for the greatest precision.

Anti-dust technology

Changing lenses in a DSLR can allow dust to enter the camera -- so to keep the CCD imager cleaner for better pictures, the Sony DSLR-A200 utilizes both staticfree anti-dust coating on the CCD filter and anti-dust vibration that automatically shakes the CCD to dislodge dust each time the camera is shut off.

Auto pop-up flash

In Auto or some scene selection modes, the camera flash automatically pops up and fires when needed to help you shoot more effectively. Flash is cancelled in Landscape, Sport or Sunset modes and in "Flash Off" position on the Exposure Mode dial.

9-point centre cross AF sensor

A fast focus motor and improved focus control help bring images into sharp definition more quickly, with predictive focus control that automatically calculates the position of a fast-moving subject.

Flexible, accurate exposure control

A 40-segment honeycomb sensing system provides multi-pattern measuring for superior exposure control accuracy -- and you can also select centre-weighted or spot metering modes. You’ll also have 6 preset White Balance control settings and RGB Histogram display to check colour balance.

Scene Selection modes

Along with auto exposure, the Sony DSLR-A200 gives you scene selection modes to optimize camera performance for Portrait, Landscape, Macro, Sports, Sunset and Night Portrait/Night View situations.

STAMINA battery power

You can take up to 750 shots on a fully-charged NP-FM500H InfoLithium battery -- and you’ll be able to see about how much power remains in percentage increments, so you can keep shooting in confidence.

High-capacity media options

For conveniently storing and sharing your images, the Sony DSLR-A200 accepts CompactFlash Type I/II media and optional Memory Stick Pro Duo media.

High-resolution thumbnails for PhotoTVHD viewing

The Sony DSLR-A200 can also create high-resolution thumbnail images for viewing on a Sony BRAVIA HDTV in optimized PhotoTVHD mode, with image format adjustable for standard 3:2 or widescreen 16:9 display.

Function Guide Display

On-screen menus are intuitive and easy to use -- and a simple Camera Function Display can be activated and operated with one hand using the Fn (Function) button and controller button to adjust Flash mode, Autofocus mode, White Balance, Metering mode, AF area and D-Range Optimizer.

Continuous Burst Mode at 3 frames per second

To capture action more effectively, the Sony DSLR-A200 offers continuous JPEG shooting up to the limit of your flash memory card -- plus RAW Burst Mode (up to 6 shots) with intelligent buffer management to allow more shots to be captured without waiting for the buffer to clear.

Creative style settings

To express your creativity and personal taste, you can adjust contrast, saturation and sharpness settings for any of 8 finishing styles -- including Standard, Vivid, Portrait, Landscape, Night View, Sunset, B&W and Adobe RGB modes.

2.7-inch Clear Photo LCD screen

A large built-in screen with anti-reflective coating makes it easy to read camera setup menus even in bright sunlight and improves image quality when you check your shots.

Index and Slide Show display

To quickly review your photos, the Sony DSLR-A200 can display 4, 9 or 25-frame index views -- or present automatic slide shows with fade-in/fade-out effect.