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1.Influence: The Psychology of Persuasion by: Robert Cialdini February 01, 2007
Average Rating: >>More Details		List Price: £10.99 Off The Bookshelf's Price: £5.99 You Save: £5.00 (45%) Prices subject to change. Used Price: £6.57
Well, let's start by an admission, I'm only 1/2 way through so far. I'm writing because I feel the book is underdelivering on its core promise - that of being a way to improve ones own ability to persuade. I work in marketing and am always interested in new ways to increase the persuasiveness of what I do - both to persuade customers to buy more, but more importantly to be more persuasive with the internal stakeholders I need on my side in order to be able to do anything at all. And this is where it falls flat. Yes, the book is well researched. And yes, it's useful to help yourself stop being a 'patsy' (Caldini describes himself as the ultimate mug who learned to recognise how he was being played by persuasive salesmen). ... Read More:

2.Influence: Science and Practice by: Robert B. Cialdini August 27, 2008
Average Rating: >>More Details		List Price: £11.99 Off The Bookshelf's Price: £11.39 You Save: £0.60 ( 5%) Prices subject to change. Used Price: £13.55
Well, let's start by an admission, I'm only 1/2 way through so far. I'm writing because I feel the book is underdelivering on its core promise - that of being a way to improve ones own ability to persuade. I work in marketing and am always interested in new ways to increase the persuasiveness of what I do - both to persuade customers to buy more, but more importantly to be more persuasive with the internal stakeholders I need on my side in order to be able to do anything at all. And this is where it falls flat. Yes, the book is well researched. And yes, it's useful to help yourself stop being a 'patsy' (Caldini describes himself as the ultimate mug who learned to recognise how he was being played by persuasive salesmen). ... Read More:

3.Influence: Science and Practice by: Robert B. Cialdini August 03, 2000
Average Rating: >>More Details		Used Price: £5.40
I'm not in marketing, but I found this book both fascinating and revealing. We were actually presented with a copy each on a "Communicating with Passion" course I went on, because it is so helpful in understanding human behaviour. Not only does it allow the salesman/marketer to understand techniques on how to get people to do what you want, it also allows you, the "victim" to understand ways in which a salesman is trying to influence YOU, and this is what makes it such as good book. I can now spot attempts at invoking the principles of reciprocation, commitment, scarcity etc. at 100 paces. Buy it - it will both entertain you and save you money and grief.

4.Influence: Science and Practice by: Robert B. Cialdini August 27, 2008
Average Rating: >>More Details		Used Price: £8.78
I'm not in marketing, but I found this book both fascinating and revealing. We were actually presented with a copy each on a "Communicating with Passion" course I went on, because it is so helpful in understanding human behaviour. Not only does it allow the salesman/marketer to understand techniques on how to get people to do what you want, it also allows you, the "victim" to understand ways in which a salesman is trying to influence YOU, and this is what makes it such as good book. I can now spot attempts at invoking the principles of reciprocation, commitment, scarcity etc. at 100 paces. Buy it - it will both entertain you and save you money and grief.

5.Social Psychology: Goals in Interaction by: Douglas T. Kenrick, Steven L. Neuberg, Robert B. Cialdini February 16, 2007
Average Rating: >>More Details		List Price: £44.99 Off The Bookshelf's Price: £42.74 You Save: £2.25 ( 5%) Prices subject to change. Used Price: £116.88
I'm not in marketing, but I found this book both fascinating and revealing. We were actually presented with a copy each on a "Communicating with Passion" course I went on, because it is so helpful in understanding human behaviour. Not only does it allow the salesman/marketer to understand techniques on how to get people to do what you want, it also allows you, the "victim" to understand ways in which a salesman is trying to influence YOU, and this is what makes it such as good book. I can now spot attempts at invoking the principles of reciprocation, commitment, scarcity etc. at 100 paces. Buy it - it will both entertain you and save you money and grief.

6.Engineering Mechanics: Statics SI: Study Pack by: Douglas T. Kenrick, Steven L. Neuberg, Robert B. Cialdini September 27, 2005
Average Rating: >>More Details		List Price: £14.99 Off The Bookshelf's Price: £14.24 You Save: £0.75 ( 5%) Prices subject to change. Used Price: £7.98
I'm not in marketing, but I found this book both fascinating and revealing. We were actually presented with a copy each on a "Communicating with Passion" course I went on, because it is so helpful in understanding human behaviour. Not only does it allow the salesman/marketer to understand techniques on how to get people to do what you want, it also allows you, the "victim" to understand ways in which a salesman is trying to influence YOU, and this is what makes it such as good book. I can now spot attempts at invoking the principles of reciprocation, commitment, scarcity etc. at 100 paces. Buy it - it will both entertain you and save you money and grief.

7.Influence: How and Why People Agree to Things by: Robert B. Cialdini 1984-03
Average Rating: >>More Details		Used Price: £3.26
I'm not in marketing, but I found this book both fascinating and revealing. We were actually presented with a copy each on a "Communicating with Passion" course I went on, because it is so helpful in understanding human behaviour. Not only does it allow the salesman/marketer to understand techniques on how to get people to do what you want, it also allows you, the "victim" to understand ways in which a salesman is trying to influence YOU, and this is what makes it such as good book. I can now spot attempts at invoking the principles of reciprocation, commitment, scarcity etc. at 100 paces. Buy it - it will both entertain you and save you money and grief.

8.Social Psychology: Unravelling the Mystery by: Douglas T. Kenrick, Steven L. Neuberg, Robert B. Cialdini June 03, 1999
Average Rating: >>More Details		Used Price: £6.04
I'm not in marketing, but I found this book both fascinating and revealing. We were actually presented with a copy each on a "Communicating with Passion" course I went on, because it is so helpful in understanding human behaviour. Not only does it allow the salesman/marketer to understand techniques on how to get people to do what you want, it also allows you, the "victim" to understand ways in which a salesman is trying to influence YOU, and this is what makes it such as good book. I can now spot attempts at invoking the principles of reciprocation, commitment, scarcity etc. at 100 paces. Buy it - it will both entertain you and save you money and grief.

9.Influence: Science and Practice by: Robert B. Cialdini December 28, 1992
Average Rating: >>More Details		Used Price: £0.41
I'm not in marketing, but I found this book both fascinating and revealing. We were actually presented with a copy each on a "Communicating with Passion" course I went on, because it is so helpful in understanding human behaviour. Not only does it allow the salesman/marketer to understand techniques on how to get people to do what you want, it also allows you, the "victim" to understand ways in which a salesman is trying to influence YOU, and this is what makes it such as good book. I can now spot attempts at invoking the principles of reciprocation, commitment, scarcity etc. at 100 paces. Buy it - it will both entertain you and save you money and grief.

10.Influence: How and Why People Agree to Things by: Cialdini Robert June 01, 1985
Average Rating: >>More Details		Used Price: £3.52
I'm not in marketing, but I found this book both fascinating and revealing. We were actually presented with a copy each on a "Communicating with Passion" course I went on, because it is so helpful in understanding human behaviour. Not only does it allow the salesman/marketer to understand techniques on how to get people to do what you want, it also allows you, the "victim" to understand ways in which a salesman is trying to influence YOU, and this is what makes it such as good book. I can now spot attempts at invoking the principles of reciprocation, commitment, scarcity etc. at 100 paces. Buy it - it will both entertain you and save you money and grief.

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