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1.Prioritizing Web Usability by: Jakob Nielsen, Hoa Loranger May 04, 2006
Average Rating: >>More Details		List Price: £35.99 Off The Bookshelf's Price: £17.99 You Save: £18.00 (50%) Prices subject to change. Used Price: £27.03
If you are serious about developing websites, webapps and other software that runs inside a browser, then you should buy and read this book. Many of the problems of 1994 and 2000 are still on the Internet. It's up to you, the serious web professional to change this scenario and for that Jakob Nielsen and Hoa Loranger can help you, through this book. It is a mandatory book in your bookshelf, if you're serious. If you're just an amateur then don't waste your time and money on this book.

2.Call to Action: Secret Formulas to Improve Online Results by: Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis October 31, 2006
Average Rating: >>More Details		List Price: £9.99 Off The Bookshelf's Price: £9.09 You Save: £0.90 ( 9%) Prices subject to change. Used Price: £3.17
The purpose of this book is to increase your conversion rate, in other words sales on your site using a multitude of different methods. It tries to cover all bases everything from usability issues, writing effective persuasive copy, web analytics, understanding your customers etc. It bashes on about the what's and the why's but often avoids the how's (especially on web analytics) which lets the book down. If you're new to all this and want an overview then this might be the book you're looking for, the reason I say might is that the book is so repetitive that it could easily have been a third of the size and would still have covered everything it did, this is rather annoying as they could have spent more time digging deeper into ... Read More:

3.Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There by: David Viney March 27, 2008
Average Rating: >>More Details		List Price: £14.99 Off The Bookshelf's Price: £9.74 You Save: £5.25 (35%) Prices subject to change. Used Price: £8.87
I think this is an OK but there are to many abbreviations of words and after reading half the book it becomes very dry and uninteresting.(paint drying moments) I am sure this book would help you move up the google rankings, but from a programmers perspective I believe you can find all you want on googles website and related forums. Think I wasted my money here. Cheers

4.Search Engine Optimization: An Hour a Day by: Jennifer Grappone, Gradiva Couzin April 11, 2008
Average Rating: >>More Details		List Price: £17.99 Off The Bookshelf's Price: £10.39 You Save: £7.60 (42%) Prices subject to change. Used Price: £8.74
I run a small website and SEO has always been on my list of things to do yet I could never find enough motivation to sit down and actually find out what the whole fuss is about and how to go about being a part of it. This book certainly sorted this out for me once and for all. It's very much like a user-friendly textbook (and one does not come across these very often) which takes you step by step through all the stages of implementing a successful SEO. It's very suitable for people like myself running a small internet business on top of normal 9-5, but it will be equally appropriate for a medium-sized company or a large organization. What I liked the most is the fact that the authors made an effort and broke this seemingly impossible for one person task ... Read More:

5.Information Architecture for the World Wide Web: Designing Large-Scale Web Sites by: Louis Rosenfeld, Peter Morville November 27, 2006
Average Rating: >>More Details		List Price: £28.50 Off The Bookshelf's Price: £18.52 You Save: £9.98 (35%) Prices subject to change. Used Price: £11.98
As a, self-taught, one-man-band website owner/designer/coder/developer I was surprised to realise, upon reading the book, that I was not the 'target audience' for it. I think its more for the middle-men and consultants of big organisations who want to plan a project to the nth degree before a big budget is blown on it. Because of my hands-on experience, I found that this book merely gave me formal names for many of the processes and aspects of Information Architecture (IA) that I had been implementing already. Despite this, however, I learned a lot from this book. It rounded-off aspects of the topic that I had previously overlooked. It filled some holes and inspired me to make many changes to the information structure of my website. ... Read More:

6.Web Analytics: An Hour a Day by: Avinash Kaushik May 29, 2007
Average Rating: >>More Details		List Price: £19.99 Off The Bookshelf's Price: £12.99 You Save: £7.00 (35%) Prices subject to change. Used Price: £9.81
Web analytics isn't about numbers, page views, hits and sessions. It's about discovering what your users want, what they're doing on your website, and how you can help them get to where they want to be. Avinash does a superb job of explaining this in his book, and if you're in any way serious about doing web analytics the right way, you need to get this book.

7.The Principles of Beautiful Web Design by: Jason Beaird February 09, 2007
Average Rating: >>More Details		List Price: £27.99 Off The Bookshelf's Price: £26.59 You Save: £1.40 ( 5%) Prices subject to change. Used Price: £28.56
This is a very lightweight book on designing for the web. It is easy to be bamboozled by the pretty pictures and great looking websites that are featured in the book, but the material is not very authorative and gives the impression that the author hasn't been long out of college: and the lack of experience really shows. You will eventually realise that the reason all the example sites look good is because they are simple sites packed with graphic design (legitimate sites, but hardly typical). The book lacks examples of corporate brochure sites, online shops etc. the kind of practical sites that web designers need to build on an everyday basis. They do work up an example of a tile seller brochure site, but it it a very weak example. Unforgiveably ... Read More:

8.Get into Bed with Google: Top Ranking Search Optimisation Techniques by: Jon Smith January 21, 2008
Average Rating: >>More Details		List Price: £8.99 Off The Bookshelf's Price: £6.49 You Save: £2.50 (28%) Prices subject to change. Used Price: £4.15
Get into bed with google is a really simple to read book that has really short chapters to digest the all important information and task of getting friendly with google, I highly recommend it from the author Jon Smith who displays a no nonsense approach to the aspects of search engine optimization and the rights and wrongs of how to get better results with Google and actually have them index your website. If you follow the simple strategies and techniques offered in this handy pocket sized book, your website will be better equipped than most other websites and give you some definitive pointers to build and improve any website you create. Great read and useful too.

9.Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time by: Veloso October 01, 2004
Average Rating: >>More Details		List Price: £16.99 Off The Bookshelf's Price: £16.09 You Save: £0.90 ( 5%) Prices subject to change. Used Price: £10.99
Not all websites are created equally. The majority of websites are rather boring: a little text and perhaps a few graphics. Other sites try to grab the readers' attention with a lot of colorful graphics and a lot of fancy ad-speak. When it comes to promoting business success, neither type of website will be very useful. The rather plain site will be virtually ignored. Most readers won't even bother to read your web copy. On the other hand, the flashy site will scream out advertisement. It's like going into a store and having the salesman give us the hard sell. No one wants that. Fortunately, Web Copy that Sells provides a third option. Step by step, this resource shows how to get readers to read your web copy and how to encourage them to purchase ... Read More:

10.Web Redesign: Workflow That Works (Voices That Matter) by: Kelly Goto, Emily Cotler December 22, 2004
Average Rating: >>More Details		List Price: £32.99 Off The Bookshelf's Price: £19.79 You Save: £13.20 (40%) Prices subject to change. Used Price: £15.00
I find this is an invaluable book and will often return to it when starting a new project - whether that's a new website or redesigning an old one. It takes you through all the necessary stages in running a web project, without overloading you with information. You won't overlook any detail if you follow through the book. The author's website is worth a visit and you can download template documents for carrying out client surveys, setting a budget etc. I always use these now.

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